RESTAURANT MENU DESIGN
A dine-in menu for the modern green carnivore
Flora’s Door is a plant-based restaurant, café, juice bar, and vegetable “slaughterhouse” where fruits and vegetables are treated as a butcher would meat. The kitchen chops and carves fresh produce into healthy vegetarian dishes. The menu is 100% vegetarian, and mostly vegan and gluten-free.
THE CHALLENGE
The challenge was to design a dine-in food and drinks menu for the restaurant that would clearly communicate its offerings while reflecting its identity as a “vegetable slaughterhouse”—a restaurant selling uniquely plant-based menu items. The primary challenge was to create a design with a strong, readable layout, where customers are able to find their favourite dishes with ease.
THE PROCESS
The design process began with exploring typeface pairings that aligned with the restaurant’s theme, developing a clear typographic hierarchy to guide readers smoothly through the menu, and exploring appropriate colours focused on plant-based tones.
THE SOLUTION
The final solution combines type and graphics to create a strong menu design that captures the essence of the establishment. Elements such as the collage-style cow were inspired by the idea of a “vegetable slaughterhouse” and help to communicate the identity of the restaurant. The primarily green colour palette helps connote freshness and natural plant produce. The design eases diners’ meal selection and makes them feel welcome, helping increase sales for the client.
